Arena Games Triathlon

When outdoor events became untenable due to covid, Super League pivoted to an innovative mixed reality triathlon format (the world’s first) that could take place within a controlled bubble. Basing the initial brand on the main SLT product, year 2 added a presenting partner, and year 3 added World Triathlon as an event partner. As well as the main branding, I created all social, event, and animated content associated with the brand.